Jake Paul, MrBeast launch Lunchables competitor they claim is ‘healthier’

Does it come with a side of rice?

Popular YouTube personalities Logan Paul, MrBeast and KSI have launched what they claim is a “healthier” lunch brand for kids and adults that aims to outdo “average” competitors like Kraft Heinz’s iconic Lunchables.

Lunchly touts an “innovative new, better-for-you lunch option” with its three products: turkey and cheese crackers, nacho chips and salsa, and a pizza option. Each comes with a Prime-branded sports drink from Paul and KSI — they were recently sued by a manufacturer and separately by the US Olympic committee — along with a MrBeast Feastables candy made with rice sticks.

“Our end game has always been to not only provide high-quality products, but also healthier alternatives,” Paul said in a release, adding that “it’s time to provide a better option for those looking for a convenient and healthier choice”.

The most important nutritional difference between the two major labels is that the electrolyte count from a Prime drink is 400 milligrams — compared to 55 milligrams of it in a bag of Capri-Sun Lunchables.

In the nacho offering, the chips are made with vegetable and canola oil and the cheese is cornstarch based.

Compared to the equivalent of Lunchables, Lunchly has 10 grams of sugar versus 22 and 90 fewer calories at 360 versus 450.

The corn syrup-based turkey crackers also have far less sugar at 7 grams compared to the 21 in Lunchables. The calorie difference also favors lunch at 230 versus 310.

Like the nachos, Lunchly’s cornstarch, salt and cane sugar pepperoni-based pizza offering is also 12 grams of sugar instead of Lunchables’ 20. There is a slight difference in the calories Lunchly has at 360 compared to 390.

Although touted as a healthier alternative, some recent studies have linked the consumption of processed foods to shorter lifespans and increased cancer risk.

A recent report found that those who ate large amounts of processed foods had a 4% higher risk of dying, with a 9% higher risk of their death coming from a neurodegenerative cause.

Another study found that people who ate 10% more processed foods than others were at a 23% higher risk of head and neck cancer.